In order to entice customers to want to indulge in the “Ultimate Driving Experience”, it is important to have a strong online marketing presence for your BMW dealership. A strong online marketing presence should target the following concepts: Pay Per Click(PPC), Search Engine Optimization(SEO), social media and email marketing.
Pay Per Click(PPC)
Throughout the automobile industry, the ability to maintain a stellar online marketing presence is extremely important especially for those dealerships who are targeting their sights on customers with a penchant for a luxury lifestyle. For your BMW dealership, an evergreen Pay Per Click (PPC) concept will notch your spot on the leaderboard of luxury style automobiles. PPC is the ability to track customers to your website by how many times a click has been made. To get customers clicking,
make sure that your website landing page has the most current information about the different types of BMW models(new or used)
Also, promote attractive leasing pricing on the website to heighten the response from potential first-time buyers.
Search Engine Optimization (SEO)
For customers that are in the market for a BMW, he or she wants to circle on specific information tailored to this highly reputable luxury brand. Search Engine Optimization (SEO) is designed with keywords or content that embodies the rich information about any product, item or service. In order for your online marketing to hit all the high notes of SEO, you must keep the keywords and content fresh and up-to-date. To find out if your SEO is creating an online stir among luxury car brand buyers, perform a hit topic search. Once you see what topics are trending, make necessary changes so you stay on top of luxury brand leader board.
From a likable tweet to an eye-catching post, there is no doubt that social media websites are the best way to establish a strong online marketing presence. The content you put up on any social media website should appeal not only to potential BMW customers but current owners as well. Positive feedback from current owners can have a tremendous impact on getting new foot traffic through your dealership.
To help bolster the efforts of email marketing, the company has created templates to bolster a strong online marketing presence for BMW dealerships. In addition to product and pricing information, these templates are filled to brim with creative and appealing promo offers that can be used throughout the year. Also, the templates have designed to have the customers request more information from the dealership.